We want to be the leading supplier of first-rate financial services in the north-west Switzerland region, in our mainstream activities. We should like thereby to create sustained capital appreciation for our customers, Basel City Canton, our BKB-PS owners as well as for our staff.
We gear our operations to the following values in order to realise our vision.
Customers are the focus of all our activities. We tailor our range of services logically to their needs. We handle their concerns with utmost discretion, so that their privacy is ensured at all times.
We demand the highest levels of quality in our range of services, our competence and our reliability. In this sense, the Basler Kantonalbank brand name represents a strong quality and advisory bank.
Our core competence lies in retail, investment and commercial customer business. Furthermore, we are active selectively in individual niches. Our personal banking units outside the Canton in Zurich and Olten, our discount brokers BKB-EasyTrading, BKB-Lady-Consult and BKB-Seniorenberating in particular, are counted among these.
Many years of experience and sound know-how forms the foundation for our daily operations. Our short chain of communication and the coincidental readiness to anticipate changes, enable us to seize business opportunities actively and quickly.
Our members of staff are our most valuable capital. All employees are ambassadors for Basler Kantonalbank. They are successful in winning people for us with their special motivation and their entrepreneurial way of thinking. Treatment of our staff with dignity and respect is reflected in their own behaviour.
We cultivate co-operation among ourselves and with our customers on a partnership basis. Respect and mutual assistance are the cornerstones of this basic understanding. This likewise finds expression in the Basler Kantonalbank Group with Bank Coop, as well as among our contracting partners. Our simultaneous integration in the strong cantonal bank group opens up co-operation potential for us on equal terms.
Management is committed to open and direct communications with its staff. We are significantly strengthening organisation and further development of corporate identity and image through active use of various instruments. We are creating trustworthiness and confidence with our external communications.
We are an extremely reliable and solid partner, thanks to the government guaranty provide by Basel City Canton and our broad capital base. We win distinction from a particularly high continuity of personnel by reason of our additional position as safe and attractive employer. We set ourselves apart from other competitors, combining the most dense network of branches in Basel City Canton with our sound knowledge of our customers, local conditions, as well as the underlying economic situation.
As a cantonal bank, we are aware of our economic and social responsibility to a great extent. Equal treatment of both genders is an important responsibility for us. This applies likewise to sensitive dealings with resources to the benefit of future generations. Basic ethical principles are taken particularly into account through integrity, decency and obedience to the law, which is reflected in modern corporate governance.