The Basler Kantonalbank occupies a special position in some areas among Swiss cantonal banks. Its strengths flow into the definition of proprietary brand:
“I am the first address for all Basel people and inhabitants of the Basel region. Moreover, I am also an interesting partner outside Basel for business customers, institutional customers as well as private banking customers. I should like to be service leader for them, and as the fair bank, offer better professional and practical services than their usual main banks”.
Positioning as fair bank connects the Basler Kantonalbank to its subsidiary Bank Coop. Membership of the two institutes in the same Group is made so as to be visible and understandable by the “fair banking” claim, and a connecting world of pictures. At the same time, the operating independence of the two banks is emphasised in the positive appearance.
What do we mean by fair banking?
- reliable banking services on fair terms
- fair partnership with customers
- fairness towards society and environment